One of the US’s leading travel companies is hiring a Digital Marketing Manager.
Requirements:
- A Salesforce Pardot certificate is preferred.
- Strong experience in digital marketing.
- Bilingual proficiency in Japanese and English preferred.
- Prior experience in the travel industry preferred.
- Adaptable with a strong focus on customer service.
Job Description:
Social Media Marketing
- Improve marketing automation.
- Unify all current marketing activities in Pardot from the Business Travel, Meetings and Events, and Leisure channels (Japan Marketing Department)
- Work with event organizers to expand their audience by promoting activities and special events via live streaming and post-event edited/repackaged video segments that engage audiences.
- Create digital advertising marketing plans and strategies to increase brand awareness, enrollment, donor/alumni engagement, and other key initiatives.
- Develop and implement functional tests for customized fields and objects, and maintain Customer Relationship Management (CRM) for daily usage.
- Connect the Salesforce CRM and Pardot
- Create and implement digital communications/marketing strategies on various communication channels (e.g. websites, social media, blogs, video, audio, e-marketing) that support the company’s strategic goals and key initiatives.
- Produce high-quality, engaging, and visually interesting still photos, video images/videography, live content and edit post-event content for a variety of platforms.
- Identify target audiences and new marketing opportunities through the use of existing student information, traditional research, outside data sources, and partnerships with third-party research entities.
- Lead in the development, ideation, and scheduling of social media content; manage a rich content and streaming calendar and social media guide.